About Jaana Björklund

I’ve worked with web media for over 15 years as a visual designer, concept designer and also on the business end of things. I’m definitely a pragmatist - with lively imagination ad capability to reason. Designer never works alone. A website is a sum of its parts – from technical details to content production. And it is also a process – from strategically well thought administration process to careful editing and gradual improvements of design and functionality. Good design is more than skin deep and works with all these dimensions. I love the fragility of life, the whole spectrum of colors, the beauty of broken. My hands are restless, like to give them some paint, wood, yarn or fabric to work with.

Cutting it


Case Description – New Models for Regional Competitiveness and Collaboration

Kotka is the second largest city in Kymenlaakso County. It is located on the coast of the Baltic Sea, the Gulf of Finland, at the estuary of Kymi river. Kotka is known by its port, industry and maritime festivals. Kotka is also known as a multifaceted city of educational institutions and culture.

Kotka positions itself on the development zone between Helsinki and St.Petersburg. Exchange between the two cities is expected to grow vastly and Kotka tries to find its unique offerings to serve both areas. At proximity of Kotka St.Petersburg’s economical area hosts 10M inhabitants as there are 5.5M in Finland altogether. Already the Port of Kotka has a strong role in St.Petersburg’s logistics but also other business and cultural ties are strengthening via bilateral exchange, tourism and immigration.

E18 is a motorway from Stockholm via Turku and Helsinki to St.Petersburg, currently under construction on the Finnish side. Investment needed is appr. 2000 M€ until 2017. E18 as zone of development is a project initiated to accelerate economic growth and other benefits that can emerge through combining traffic stream and new service- / functional concepts.


• How to increase region’s attractiveness and increase its cultural and economic potential?
• How to maximize and scale up the regional benefit from the E18 project?
• How to bring forth enthusiasm and true collaboration among neighboring cities/regions through E18?
• How to make the process and the concept known and where?
• How to include the Russian side in the process?


• Creation of new businesses, jobs, and collaborations.
• Faster access to domestic and foreign markets.
• Possibility to create a new image of the city and region as a viable business and cultural hub

Risks and threats to be considered

• Collaboration with various stakeholders and interest groups might complicate – even deplete the process.
• Current European economic climate and its effect on investments.
• Environmental and other ambitions are forsaken in economic pressure.
• Potential lack of enthusiasm and commitment – competing or playing safe instead.

Main Objectives

New approaches to E18 project in order to
• Increase regions attractiveness and its economic potential
• Increase the benefit from Russia’s proximity.
• Create meaningful partnership between heterogeneous stakeholders with varying interests along whole

Case Description – Opportunities in the Next Socio-Economic Wave

The background of the case comes from the theories of Russian economist Nikolai Kondratiev, who introduced the idea of socio-economic waves. Kondratiev waves are major socio-economic cycles which are driven by technological innovation, penetrate the economic and societal structures and create economic growth. The waves
take tens of years to complete.

Markku Wilenius from Finland Future Research Centre assumes that we have just entered a new socio-economic wave, which will be characterized by globalization, demographic changes, decreasing resources, ecological awareness and active prosumerism.


• The sixth economic wave challenges the traditional Finnish industries and its business logic
• Traditional working models offer very little flexibility to meet the challenges


• The creation of new industries, operations and jobs, also on the countryside
• Room for building partnerships and new ways of working

Main Objectives

To find models for the traditional Finnish industries (for example forestry) to meet the challenges of changing world and economic climate
To identify new sectors and business opportunities emerging from the change as well as its effect on regional development and job market. What will future jobs be and where they will be located?
To develop visions of new partnerships and working models to strengthen national and regional competitiveness in the new economic climate

Case Description – Innovativeness

Region Skåne and the City of Malmö is one of the most innovative regions within OECD. With an International Innovation Strategy for Skåne adopted in 2011, and implemented during 2013-2020, Skåne will position it within the top regions in Europe
and the world when it comes to innovation and innovation culture. http://www.skane.se/Upload/Webbplatser/Naringsliv/Dokument/IIFS%20Strategi%20Version%20Slutligt%20dokument%20Orginal%20Version%202012-2020.pdf
Region Skåne is Sweden’s third most important region when it comes to growth, population and education. Region Skåne is responsible for health care (32 000 employees, budget of 30 billion euros), development, culture and public transportation.

Challenges and Opportunities

The main challenge is now to get an understanding of what innovation culture is, what constitutes it and how to make it happen.
What is possible when it comes to change to obtain the target? What are the connections between innovation culture and attractiveness?
How can all in the region be part of value creation? What are the connections between innovativeness and inclusiveness, and how can this then be enhanced?
When region Skåne succeeds in its task, what will this mean to Skåne, Malmö, Öresund area, Europe?
How will this (ACSI) help Region Skåne and Malmö better understand its potential, and ask new questions?
How will innovativeness change society?

Main Objectives

Make innovation a core issue in society.
Make innovativeness a core value in education.
Make Region Skåne a truly inclusive society.